About Us

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Best Buds, operated by CANNA Club, is more than a cannabis company.
It is something we have built through years of hard work, risk, sacrifice, mistakes, long days, difficult decisions, victories, setbacks, and people who believed in what we were trying to create.

We are proud of what we have built.
But we are much more interested in what we are becoming.

We want Best Buds to be a company where great people can build careers, where someone can start in an entry-level position and grow into a leader, where customers genuinely feel cared for, and where our success allows us to do more good for the people and communities around us.

We don't expect perfection.
We expect effort.
We expect honesty.
We expect accountability.
We expect people to care.
And we expect everyone—from ownership to the newest employee—to keep getting better.

Because our purpose is bigger than selling cannabis.

Our mission at Best Buds is simple:
MAKE THE WORLD A BETTER PLACE, ONE LIFE AT A TIME.

That starts with how we treat people.
Cannabis may be what we grow, manufacture, distribute, and sell, but people are our real business.
Every customer who walks through our doors gives us an opportunity to make their day a little better.
Every employee gives us an opportunity to help someone grow, develop, provide for themselves and their family, and build a better future.
Every interaction—with a customer, coworker, vendor, partner, or member of our community—is an opportunity to leave that person better than we found them.

Sometimes making someone's life better is something small.

• A genuine smile.
• Taking a few extra minutes to listen.
• Helping a customer find the right product.
• Teaching an employee something that helps them grow.
• Recognizing someone who did a great job.
• Helping a coworker who is struggling.
• Giving someone an opportunity they may not have received somewhere else.

Sometimes taking care of people also means having a difficult conversation or holding someone accountable.
Because caring about someone doesn't mean lowering the standard.
It means helping them become capable of meeting it.

We want people to feel that their interaction with Best Buds mattered.
Maybe we can't change the entire world today.
But we can change one person’s experience. Then another. Then another.

That is how we make the world a better place—one life at a time.

Average is easy.
Best Buds isn't trying to build an average company.

• Our stores should be cleaner.
• Our customer service should be better.
• Our products should be better.
• Our cultivation should keep improving.
• Our manufacturing should keep improving.
• Our inventory should be tighter.
• Our accounting should be more accurate.
• Our marketing should be sharper.
• Our systems should become stronger.
• And our leaders should keep getting better.

Excellence is the result of doing small things well, over and over again.

The standard isn’t: “Is this good enough?”
The better question is: How can we make this better?

Details matter.
A clean counter matters. A correctly entered invoice matters. A properly cared-for plant matters. How we greet a customer matters. How we speak to another employee matters. How we respond when something goes wrong matters.

The little things eventually become the big things.

One of the most important responsibilities of a Best Buds leader is creating more leaders.
A manager who must personally solve every problem has not yet built a strong team.

Our goal is to teach people how to think. How to make decisions. How to solve problems. How to communicate. How to take responsibility. And eventually, how to develop someone else.

Our leadership process is simple:

• I do it — you watch.
• I do it — you help.
• You do it — I help.
• You do it — I watch.
• You do it — and teach someone else.

That last step matters.
Knowledge shouldn't stop with one person. It should move throughout the company.
A great leader doesn't make people dependent on them. A great leader makes the people around them stronger.

Great leaders don’t create followers. They create more leaders.

People need to know when they are doing something right.
Accountability matters. But so does appreciation.

We want to notice effort. We want to recognize improvement. We want to celebrate victories.
We want someone who steps up, solves a problem, helps another employee, takes great care of a customer, improves a process, or demonstrates leadership to know that their contribution was seen.

People shouldn't only hear from their manager when something goes wrong.
Great job. I noticed what you did. Thank you.
Those words can have a bigger impact than we realize.

Recognition doesn’t make standards weaker. It makes people want to reach them.
Catch people doing things right.